With the generous support of Lord Sprules and the Team at Taylor Sprules, we have been able to develop a contemporary, relevant, new brand strategy for National Service Dogs.  Our goal is to create “shoes that may be too big to fill” today, but give us room to grow and guide us into the future with clarity and renewed purpose.

As we embark on the next chapter of NSD’s evolution,

Our VISION is to be Canada’s premiere service dog provider, pioneering change in the lives of Canadians benefiting from our services.

Our MISSION is to Empower people to achieve their full potential with strategically trained and certified service dogs, catalysts for restorative change.

AND Our VALUES are:

• Always collaborating: We work across organizations, industries, governments and entities to inform the work we do in the best interests of the Canadians we are proud to serve.
• Compassionate caring: We bring our hearts and industry-leading expertise to every conversation and solve problems with a “people focused” approach.

• Ethical treatment of our animals: Everything we do begins and ends with the dogs in our care.  We loved them first and hold the responsibility for their well-being the length of their lives.
• Innovative spirit: We believe in doing things differently – no status quo here.  Building upon the pioneering spirit exemplified by the staff, volunteers and donors that got us to where we are today, we approach everything we do with a spirit of possibilities.